Health Benefits of Martial Arts Essay

The major goal of the hard drinkic drink drinking diligence is to trade intoxicant, through advertising. In 2008 the alcohol beverage spent $1. 63 one million million million on their declarement cypher which is less than half of what one thinks of as advertising which the means are TV, magazines, newspapers, and outdoor billboards. Other forms of advertizings are termed promotions which overwhelm provided not limited to sponsorship of cultural, musical and sporting until nowts, internet advertising, displays for sell stores, and product spots in movies and TV shows.The total promotion and advertising budget is over $4. billion which is virtu tout ensembley equivalent to what is spent on advertising other beverages from milk to fruit juice. The alcohol beverage industry oddly targets the youth by use animation characters, product placement, and complaisant media. The alcohol beverage industry uses animation characters such as the Budweiser frogs, new beverages for mannequin wine coolers that were appealing to the younger people in the 1980s. Product placement is carefully considered. Magazines and tv set shows reveals detailed information regarding viewers and readers that allows advertisers to target really specific populations.In response to lobbyists and the fear of government action, in 2003 the hard drink and beer trade organizations joined the wine industry in adopting a 30% threshold to guide the placement of beverage ads. This means they would not advertise where the underage audience exceeds 30%. The magazine ads decreased as the television ads increased. Also the 20 major brewers did not adopt this 30% policy. Since the social media is so popular among the under age drinkers, the alcohol beverage smart set has many advertizements and promotion on Facebook.The alcohol beverage industries claim been further to use free features on Facebook such as Facebook applications, events and pages. In the pass of 2009, there were 93 Fa cebook pages, with more than a million fans for the top-selling beer brands. The top 10 selling liquor brands had three times that. One alcohol beverage company has created a special corporate position renderd to using Twitter and other social media to promote and another has decided to devote its entire advertising budget for one of its brands to digital sources.A explanation in 2003 reported that underage drinking represents 19. 2% of alcohol expenditure out of the total 50. 52 billion drinks then consumed annually. One field of concern in the substance abuse field is the constant invention of beverages that appeal to younger people. Women, minority and ontogeny countries are also a target for the alcohol beverage. The advertisements that include women are seen to be sexist and they confront men in the stereotypes of male behavior that contribute to sexual harassment.The alcohol beverage industry is also move to maintain profits by increasing foreign sales even brewing co mpanies are starting signal to brew overseas which raises an ethical question. It may seem to be a sort of a counterbalance of the alcohol industrys efforts to have its product appear on television by promoting responsible drinking, but a young person would have to watch 22 ads for an alcoholic beverage before seeing a commercial promoting responsible drinking. (Jean Kinney 18-25) What shake you to choose this topic? I was inspired to choose the topic of alcohol advertising because it is everywhere.There is not a day that goes by that I dont see many type of alcohol advertisement from a billboard, a grocery store display of alcohol, or a television ad. I am amazed by the efforts of how the alcohol industry spends their money to attract new customers. When I look at some new alcoholic beverage that is introduced, I may say to myself,Wow, that looks good, I wonder what that would taste like. I dont consider trying it because I am a recovering addict. It shows that there needs to b e more regulation of the advertisements of alcoholic beverages.Also being a professional in the field of drugs and alcohol, the ways of coping with alcohol advertisement being everywhere needs to be addressed in a invitee/ patients treatment plan. How will you apply this information when developing a treatment plan? I will apply all this information when developing a treatment plan by discussing and process with my thickening how to cope with the environmental cues that may cause a turn on to pick up a drink. Since advertisement of alcohol is everywhere, my patient/or client needs to learn how to live a sober support without feeling they missed out on some new beverage that is being introduced.Also I may process and discuss with my client that if there is a particular place that they have bought their alcohol to revoke and shop elsewhere for their groceries. There is no way to escape the advertisement of alcohol unless one lives an isolated, sheltered life. I cannot expect an y patient of mine to live like that, so they must learn to cope in the world without being triggered to drink by the clever promotional campaigns that the alcohol industry promotes there beverages to entice new drinkers or even for people to switch from their loyal brands or to encourage underage drinking.