Foreign Oil vs Domestic Oil

Foreign Petroleum assiduity V. S. Domestic Petroleum persistence The Petroleum Industry is a very important industry for our ever-changing world. As we know it, right now, the world sanely much revolves around petroleum and flub exploration and extraction. Almost everything that the world produces uses anoint or triggerman in one way or a nonher. Right now, the Petroleum Industry is very big and prospered in the Middle East ( deal in Pakistan and Iraq). Those atomic number 18as are some of the worlds biggest oil and spoil producers. They are making the big bucks by selling to us here in the linked States.The oil and catalyst industry is booming in the Middle East. The United States is one of the biggest importers of oil and bollix. We, as a nation, use an extremely large amount of oil and gas. When compared to the foreign Petroleum Industry, our house servant Petroleum Industry is really lacking. The United States has so much accessibility to oil and petroleum, but we are not extracting it from our surround bodies of water, such as the Gulf of Mexico. We have the potential to drill for our ingest petroleum so we depart not have to purchase any oil or gas from foreign industries, but we are not drilling for some reason.Our Petroleum Industry could be a big contender in the world market, but since we are not drilling, we are not even a contender at all. The price of oil and gas is constantly rising. This does not look good for our economy since we are not drilling our own oil here in the United States. If we actually started to drill for oil and gas here in the United States, domestically, we would not have to worry about extremely high gas prices since we would be drilling it here. But since we have to buy from an international seller, we cannot name our own price for the oil and gas that we purchase from them.If we had domestic oil and gas exploration and extraction, we would have less trouble and looseness with foreign countries. The less we dea l with foreign countries that really do not same us, the better for us. The domestic Petroleum Industry, pretty much, does not exist since we do not have permission from the President to be drilling off the coast of the United States. Even with the drilling that we ARE doing already, it still does not extend up to what we could possibly be drilling and using or selling. If we had permission to extract oil and gas from the ocean right off of the coast of the United States, our domesticPetroleum Industry could also be booming like the Middle East, but since we do not have any say in what we can and cannot do, it seems like the Middle East (at least until they run out of oil and gas) will always have a better Oil and Gas Exploration and Extraction Industry than us here in the United States of America. It is a shame to know this because we would not have to be spending as much of our own money and getting THAT much deeper into National Debt, if we could just drill off of our shores So urces http//www. oilandgasinternational. com/ www. ipaa. org

Children and adults Essay

The Effective Early Learning Project ftd at Worcester University highlights two ways in which bragging(a)s can help kidren progress The first is the way the big encourages the child to be autonomous, to get on and try new things The second, is the way the adult offers experiences which are stimulating, ch solelyenging and interesting. Adults need to be a financial backing factor when the child is in a jeopardizey environment.Children and adults alike enjoy climbing trees adults know when they are too high as do children. This is a whole other debate in hurt of nature or nurture debate. This is where we could explore the idea of children learning to be skilful when risk pickings or is it already there. Stephenson (2003) wrote about a child on a undercut, Swinging was actually popular with these younger children, but more often than the older children their reactions indicated that they felt unsafe and wanted the swing slowed down. Therefore the child has taken the risk, ha s agreed a boundary, enjoyed the exertion and acknowledged the safety aspect. The adult was there to ensure the safety and also make the activity a positive one by being readily available.Children must face all different kinds of risks in order to support their breeding and learning. Stine (1997) wrote that to support their learning and development is a complex issue. There always has to be provision for a sensual quarrel. More and more educational settings are using outdoor play/activity to challenge the children. Although, what is an acceptable risk to one person, may be all the opposite of another. Bruce and Meggitt (2002) write that outdoor office needs to be available most of the time They continue that, safety is the only consideration for guardianship children in doors.Children can touch safe in risk fetching environments and activities in many ways. ab initio the adult to child ratio, with a high number of adults children can be supported and helped to achieve. Sec ondly by minimising, if possible, the risk aspect. This could be ensuring the activity is a positive and acceptable environment. Thirdly by giving the children all the opportunities available for physical risk taking, children need a stimulating and challenging environment. And finally, a well well-kept balance between the childs safety and the challenge of the activity. In an educational setting, an adult carer leave alone go to the risk area and carry out an assessment.They will check the route to be taken, dangers in the area and also any area that poses extreme concern. An adult carer should also think about the child to adult ratio. A local nursery allows children to climb trees. Due to the child to adult ratio, the nursery feels that the take of risk posed can be curtailed by having by having the children supervised and supported through the activity by adults. The children are therefore enjoying the activity of risk taking, as well as feeling safe in knowing an adult is ava ilable to help at any time.Another factor that the adult carer should be aware of is the idea of making a childs environment completely probability free. Therefore taking away any risk or danger. Walsh (1993) thought that children in an environment that is completely safe could become bored and this could lead to self initiated risk taking that could be dangerous. Durberry (2001) felt that children who baffle up in an ultra safe environment would lack confidence in their own physical ability. This would be due to the poor opportunities for the children to build and extend upon their exiting knowledge. He continued that children had to be two confident and competent physically in order to feel competent emotionally.The ideals on risk taking vary from culture to culture. Although the main aim remains the same. The child needs to remain safe, but feel they are being challenged and stimulated. To minimise hazards there needs to be a high adult to child ratio. Children need opportunit ies to explore and do so independently. Over the last decade, the childs freedom of woof has been limited. Adult carers are sometimes over anxious about letting the child experiment with risk taking. The procedures and guidelines that are in place give the adult carer a frame work on which to base their activities upon. The adult carer should exploit and become fluent in the procedures and guidelines in place. This in turn will turn in groundwork for safe risk taking.BibliographySmith, P., Cowie, H. & Blades, M. (2003) Understanding Childrens Development, London Blackwell Publishing.Bruce, T. & Meggitt, C. (2002) Childcare & Education, London Hodder & Stoughton.DfEE (2003) Early old age (Volume 23, Number 1), London Taylor & Francis

Declaration of the Rights of Men and of Citizens Essay

The Declaration of The Rights of Man and of Citizens begins with a clear stipulation of intrinsic independence and comparability in all(prenominal)(prenominal) man. Equality, consequently, seems to be an appropriate place to begin. The Declaration defines our equality in relation to our rights, much(prenominal) that we be all born with the same entitlework forcets and among them the right to perpetuate such rights throughout our lives.Each and every one of us is entitled to the evokeion of the leave behind of a community (which, according to Rousseau, is the collective will of the constituent individuals). In a similar light, the practice of equity is to regard each individual without bias acting its duty of punishment or protection as justice sees fit. The sixth section of the declaration acress that all being equal in its sight, are equally eligible to all honours, places and employments, according to their different abilities, without both other distinction than t hat created by their virtues and talents.Effectually, this directs the metaphorical playing field, rightly em actors the skilful and the able while ensuring men are tick offed not by the colour of their skin, nor by their religion and neither by their riches but by their sexual moralitys and abilities.Unfortunately that has never been so. There are a plethora of sordid diachronic examples that contravene section VI. The apartheid, holocaust and buckle down trade are amongst the m each historical events that ask grossly violated the compriseer section. Nepotism, racism, sexism and segregation noneffervescent ail society and contribute to its atrophic senescence.One tacky claim is that every man is innocent, until proved guilty by the legal philosophy. The present Catholic Church disagrees, believe than everyone is bornwith the burden of original sin. It is not the however body that believes in immediate guilt, many a(prenominal) states (including mainland China) choos e a judicial system, which operates on a contrary principle that every man is guilty until proven innocent by the equity.UNRESTRAINED COMMUNICATIONEach individual is entitled to his own opinions, their conceptualisation and their converse (regardless of content and context). The Declaration explicitly iterates that this is a mans close to precious right and notify only when be annulled when it threatens the public order. The law make upes the threat.How exactly can you abuse the right of free pitch? Who has the right to decide when freedom of speech is abused? A state may act unjustly towards the expression of politically or religiously sensitive opinions, as they may rouse widespread literary criticism and lead to an imbalance of governing power and authority. However, is it within the laws rights to place the right to freedom of speech below its own interests? Such controversy is faced in places such as China and Russia. However, the uproar provoked by Julian Assange and Edward Snowden prove that the West cannot lay claims to an unmarred reputation of clean conduct.Individual intrinsic equality is never defined with autonomy, since it is always bordered by the canons of the law. The Declaration seems to state that the power of the law transcends the rights of man, as it may decide what is within and excluded from such rights. It is given the power to distinguish and see to it.LAWThe Declaration defines the primary duty of the law as an expression of the will of the community and that the law should only prohibit actions that are hurtful to society. It decrees, what is not prohibited by the law, should not be hindered and the law ought to let down no other penalties butsuch as are absolutely and evidently necessary.The law is detailed as the decision-making faculty in society, it has the power to imprison, accuse, arrest, apprehend and (the two most important powers) to determine the extent at which one man may secure the liberal exercise of his o wn rights and to establish when public order is breached or threatened.So who deems what is absolutely and evidently necessary? Who holds the reins to the law? Shouldnt the law be separate from the normal man, should it not occupy a different order of sovereignty? What gives another(prenominal) man the power to wield the scales of the law, is he superior to any other man that he may decide his counterparts fate? Who has the prerogative to empower another man with the sword and fortress of the law?According to the declaration, all citizens have a righteither personally, or by their representatives, in its formation. So the populace, by right, has power over the law, which in turn, by right, has power over the populace.Ideally, this as sealeds the equality of power. A cyclic system where the law changes with the people and adjusts itself accordingly as the essence of man itself changes where any change in the attitudes of the people is reflected in a change in the law. Equilibrium is , therefore, maintained and this allows grab and exposes duality in the expression of power.This is by no means a moral system. By this definition, the law is as fickle as man and serves as an inadequate canon, an imitation canon to reassure us that we are a moral and just society. Though the Declaration implores the equal distribution of law, all being equal in its sight, it has managed to allow the atrocities committed in the past. The witch hunts, slave trade, oppression of women, exploitation of children and the search are merely a few events where the latter section of the clause (the law should be the same to all) has been unpardonably violated.Is this the fault of the people? No, the fault lies with the educatedlawmakers, the representatives.REPRESENTATIVEThe Declaration mentions lawmakers (or representatives) and their sole duty to express the will of the citizen. They are effectively the mouthpiece of the populace and are crucial for succinct communication among power a nd the people. In modern society, this role is prevalent in the majority of democratic states in the form of Members of Parliament in the UK, Senators in the US and LegCo members in Hong Kong. Unfortunately, the representative role can be held answerable for neglecting its duties and promulgating laws in favour of the upper echelons of society throughout history.The Church is one of the main perpetrators, abusing its influence and power to serve its own needs or requirements. It can be held directly responsible for the frenzied witch-hunts, the inquisition and the violent reformation, which are some of the darkest events in history. Wealthy plantation owners all over the world perpetuated the slave trade, since their operations were extremely labour intensive and extensively profit orientated. Plantations could not profit if workers were to be remunerative and treated fairly therefore requiring underpaid and exploitable workers.Since the role of a representative is conventionally a caste unique(predicate) role, it is nearly impossible for a member of the people to ascend to this position. Therefore the role of a lawmaker is somewhat disconnected from the people and is, perhaps, inadvertently stifling the voice of the people.The representative has, of course, the same (equal) rights of the people and therefore is entitled to ambition. Though their duty is to represent and express the will of the people, it is rather understandably second only to their personal desires and demands. Self-satisfaction is ingrained within every single complex organism on this planet, so it is only natural to pursue your own interests and seek your own ends.However, those with power (and above all representatives and lawmakers) havethe means to meet their ends. The mere possession of power is corruptive and addictive. Those in the upper classes of society will, at the very least, strive to remain in the rung they nestle in fearing a relegation to a lower status. Many will desir e to advance and climb further from the people and manipulate the resources uncommitted to them in order to do so. Yet, it is the privileged that possess such resources or have access to certain opportunities that allow them to advance and the unprivileged that dont, thereby consolidating caste preservation and setting the cyclic nature of dissimilarity in place. This is where the voice of the people is lost in transmission.This is evident in the American taxation scheme, where the flush(p) benefit from certain policies that permits income to be classified otherwise and thereby avoiding the maximum rate of taxation. The Republican companionship immortalizes these policies, as it contributes to their socio-economic preservation.What seems not to be apparent is that there is no need to abuse power. The correct expression of power and fair distribution can only bring about what the Declaration suggests a level playing field. It would encourage a Darwinian model of progression, wher e the socio-economic advance and preservation of an individual is reliant on performance, ability, talent, skill and virtue.COMMON CONTRIBUTIONIt is necessary, according to the declaration, for a common contribution. This is for the support of the public force, and for defraying the other expenses of organisation. The declaration states that this common contribution ought to be divided equally amongst all according to their abilities. The former of the statements still rings true today and is the only thing reputed to be certain (apart from death). The latter stipulation, regrettably, has not.Internationally most citizens are taxed on their income, on the goods theypurchase and the money they inherit. Yet no system of taxation is sincerely fair, as the law affords disproportionate contribution and means of evading certain taxation.This is most evident in America, where many high net worth investors pay a smaller percentage of their income than their middle class, working counterpa rts. This is achieved through exploiting the capital gains tax and the carried interest tax. As a result of such exploitation, Warren Buffet only paid a combined tax rate of 17.4% in 2010, where less affluent Americans contributed up to 45% of their income to the government. The declaration stipulates that common contribution should be divided equally among members of the community according to their abilities. A merit and ability based taxation scheme is fair and just.So how should a population be taxed (if they are to be taxed on ability)? Taxing on the basis of income seems not to work. Perhaps the rate of tax should be varied by age or perhaps determined by trade (seeing as occupation is decided by ability).A problem that arises is that this would discourage hard work and penalize success. Thus resulting in a population hesitant to use their abilities and work to their full capacity.

Chemical Imbalance and Depression

chemic substance Imbalance and Depression Melissa Creamer PSYC 3002- Developing a Psychology Perspective Project indite Persuasive Paper Capella University emailprotected edu October 2012 Introduction According to some Psychologists, chemical imbalance can induce to depression and other mental illnesses. It is very un clear that depression is one of the possible symptoms of a chemical imbalance. However, chemical imbalance doesnt lead to every gracious of depression seen in the lives of m either people. Admin,2012) virtually five percent of the United States population experiences a depressive episode that requires psychopharmacological treatment in any one year, ten to twelve million Americans are affected by depression, with the tally twice as common in females than in males. (Ho, 2002) We all have chemical signals that are called neurotransmitters and they come in a variety of forms like Serotonin, dopamine, and noradrenaline. All three of these neurotransmitters play a ve ry important role in maintaining normal mood, motivation and concentration.What is Serotonin? Serotonin acts as a neurotransmitter, a type of chemical that helps pass along signals from one area of the forefront to another. (Bouchez, 2007) In depressed brains, the Serotonin signal had been somehow weakened because of a chemical imbalance in the neurotransmitters. (Mukherjee, 2012) Low Serotonin directs are often attri scarceed to anxiety, depression, panic attacks, insomnia, obesity, eating disorders, migraines, and inebriant abuse. (Integrative Psychiatry, 2012)Treatment for increasing levels of Serotonin in the brain are medication like Prozac, Zoloft, and Paxil.These medications are know to add by making more serotonin in the brain. (Carver, 2002) If we have too much Serotonin you go away have this feeling of bliss and it can also produce a life threatening condition known as Serotonin Syndrome. To date there have been no recorded or documented studies proving that the br ain levels of Serotonin or any neurotransmitter are in short supply when depression or any mental illness develops. (Bouchez, 2007) Serotonin can be measured in the blood but they are not sure that blood levels effect the brains level of Serotonin.The next neurotransmitter that is spell of the brain is Dopamine. What is Dopamine? Dopamine is in the area of the brain that is considered to be the neurotransmitter of focus and attention. Dopamine relays impulses across the microscopic spaces, called synapses, which exist between adjacent nerves, thus al blueing the propagation of messages from one nerve to the next. (Christensen, 2011) Low levels of Dopamine make concentration and focus very difficult, this is associated with Attention- Deficit- Hyperactivity- Disorder. Carver, 2002) If patients are found to have low levels of Dopamine, you will be prescribed medication that actually slows down the hyperactive by increasing Dopamine boasting the level into normal range allowing them to focus and pay attention. Researchers say that if a patient is found to have elongated exposure to Dopamine, patients are more apt toabuse drugs. Most addictive drugs, such(prenominal) as cocaine andamphetamines, directly or indirectly raise dopamine levels, and the chemical plays a major role in drug-induced highs. WebMD, 2005) The next neurotransmitter that is part of the brain is Norepinphrine. What is Norepinphrine? Norepinephrine is the neurotransmitter often associated with the flight or fight response to stress. Norepinephrine also functions hormones in the body. Low levels of Norepinephrine are associated with a loss of alertness, poor memory, and depression. (Carver, 2002) It has been found that low levels of norepinephrine are in ADHD and depression patients. If the levels are two high patients may feel fatigue, have muscle cramps and a sense of being on edge.Almost all anxiety disorders involve norepinephrine elevations. (Carver, 2002) Psychiatrists would treat low lev els of norepinephrine with newer antidepressants like Effexor and Serzone. Treatment of high levels of norepinephrine the psychologist would prescribe GABA, also known as Gamma-Aminobutyric Acid. Summary and Conclusion As I stated in my debate it is very clear that depression is one of the possible symptoms of chemical imbalance. However, chemical imbalance doesnt lead to every kind of depression seen in the lives of many another(prenominal) people. Admin, 2012) Not all medication has the same dosage. There are many different types of medication that you can have prescribed if your brain is low or has high neurotransmitters such as Serotonin, Dopamine, and Norepinephrine. If you feel like you are depressed go and see a Psychologist, so the meliorate medication can be prescribed to you. References Admin (2012). Isdepressioncaused by chemical imbalance in the brain? Retrieved from http//smartsdepression. com/2012/04/27/is-depression-caused-by-chemical-imbalance-in-the-brain. Bouchez , Colette, (2007).Serotonin 9 Questions and Answers. word is a WebMD feature. Retrieved from http//www. webmd. com/depression/features/serotonin. Carver, Joseph MD, (2002). The Chemical Imbalance in mental health problems. Retrieved from http//www. drjoecarver. com/clients/49533/file/chemical%20imbalance. html. Christensen, Stephen, (2011). Depression treatment with dopamine. Retrieved from http//www. livestrong. com/article/362623-depression-treatment-with-dopamine/. Ho, Kathryn, (2002). Serotonin Depression. Retrieved from http//serendip. brynmawr. du/bb/neuro/neuro99/web3/ho. html Integrative psychiatry, (2012). Serotonin. Retrieved from http//integrativepsychiatry. net/serotonin. html. Mukherjee, Siddhartha, (2012). Post-Prozac Nation. The apprehension and History of Treating Depression. Retrieved from http//www. nytimes. com/2012/04/22/magazine/the-science-and-history-of-treating-depression. hmtl. WebMD, (2005). Dopaminemay play new role indepression. Article is from WebMD news archive. Retrieved from http//www. webmd/depression/news/20050728/dopamine-may-play-new-role-in-depression. .

Lipman Bottle Company Essay

SynopsisLipman Bottle Company, the leading bottle distribution company in capital of radical York, bare-assed York started distributing bottles of large bottle manufacturers on 1909. From then on, they started to adapt to the changes in the bottling industry such as the use of plastics, which prove to be profitable on their end. They grab the opportunity to distribute and print bottles with various shapes and sizes for clients who liked the convenience of their dual services. Their track record became unstable when the US economy got worse and competitors opted to slice prices of their products. Robert Lipman, the vice president of the company, realized that they have no choice but to cut prices as salubrious so they can keep up the competition. However, he was unsure on how to cut the prices or what products he essential cut so that they could survive the economic downfall. He also stated that one means to keep the business going was if they could spread their distribution to pharmaceutical and cosmetics manufacturers.Statement of the ProblemWhat pricing must Lipman Bottle Company adapt in order to achieve the goal of 30% security deposit?ObjectivesThe retard of the case study is to determine the correct pricing that Lipman Bottle Company must adapt to contain that they would continue to be profitable and achieve the companys goal of reaching 30% margin. outline and SolutionVariable be were computed per 1,000 bottles were computed based on the different combinations given on the case. plug-ins 1-2 shows the variable be for capital of New York while Tables 3-4 shows the variable costs for the New York-New Jersey marketTable 1. Variable costs of smaller size bottles for Albany MarketTable 2. Variable costs of epicger size bottles for Albany MarketTable 3. Variable costs of smaller size bottles for New York-New Jersey MarketTable 4. Variable costs of bigger size bottles for New York-New Jersey MarketAfter which, we derived the break crimson off p rices for each combinations and the recommended prices based on Mr. Lipmans goal of 30% marginTable 5. have even prices for smaller size bottles, Albany MarketTable 6. Break even prices for bigger size bottles, Albany MarketTable 7. Break even prices for smaller size bottles, New Jersey-New York MarketTable 8. Break even prices for bigger size bottles, New Jersey-New York MarketHow did the Mr. Lipmans goal of a 30% margin at capacity affect your price recommendation? Comparing the increase and decrease of prices among three exertion scenarios, the 30% margin will reflect an increase of 23% on price from 1 detachment to 2 musical interval round due to the addition in labor. Whereas, a projected decrease of 16% from 2 separation round to 2 separation oval because of the labor conversion to semi-automatic Table 9. Prices (with 30% mark up) for small bottles, Albany Lower size (0-1 oz)Same principle follows when you refer to the table for big bottles. Table 10. Prices (with 30% mar k up) for big bottles, Albany Bigger size (17-32 oz)Table 11. Prices (with 30% mark up) for small bottles, New York-New Jersey Small size (0-1 oz)Table 12. Prices (with 30% mark up) for bigger bottles, New York-New Jersey Bigger size (17-32 oz)In spite of charging a higher price for 2 separation round, it may seem that it is more profitable with the New Jersey Higher Size with $105.37. But in reality, the $95.66 will have more profit compared to $105.37 becauseassuming that at 95.66 per unit, you multiply it with 100,000, which is the minimum production, you will however profit more because of the quantity. And to add, the cost of production is much lower compared to producing less like what was charged to New Jersey Higher Size with 5,000 9,999.

Monteverde Cloud Forest Essay Example | Topics and Well Written Essays - 500 words

Monteverde Cloud Forest - Essay ExampleThe come to also makes concerted efforts to create awareness that earth has a finite size and therefore, the organisms residing on it must ensure that the eco system of the earth is not disturbed drastically.The wild life sanctuary is known as Cloud Forest rather than rain forest because of its altitude where clouds can be seen passing by means of the trees. Situated at a heighter from Decatur of 1440 meters, it is also known as green forest and comprises of eight ecological zones and shelters more than 400 species of birds and 100 species of mammals (monteverde.com). It has 120 species of reptilians and amphibians and thousands of insects. The forest with its tall trees help protects the species from natural catastrophes alike storms and hurricanes. Many endangered species like Quetzals, Emerald Toucanet, Bellbird, golden toad and rare variety of hummingbirds can be nominate here. The reserve is a favorite destination for disposition love rs across the globe.In 1988, the organization began the International Childrens Rainforest project, which has raised money for the reserve ever since. With the help of children from around the world, the Monteverde Cloud Forest has increase in size to over 26,000 acres. Together with several other forests in the area, it forms al intimately 70,000 acres of in private owned cloud forest (CostaRica). The preserve is an ongoing project for the awareness creation that contributes towards sustainable development. This nature paradise draws more than 70,000 tourists per annum. With its impressive landscape and biodiversity, Monteverde is considered one of the Costa Ricas Seven Wonders, along with Cocos Island, Tortuguero, Arenal vent, Chirripo Mountain, Celeste River and Poas Volcano (Monteverde Forest).The sanctuary has more than 2500 species of plants and more than 420 different types of orchids. The stupendous range of biodiversity in the forest makes it one of the most outstanding nat ure reserves of the

Self-identity image ads Essay Example | Topics and Well Written Essays - 1500 words

Self-identity image ads - Essay ExampleThereby, these ads convince the consumers to buy that p wileicular product so as to discernibly project their self image as an affiliate of the projected idealized person-type. Simply speaking, if advertisers do buy the farm to contrive and popularize idealized notions of self identity, there is no topic wrong with it. Practic every(prenominal)y, all creative art forms directly or indirectly try to aspire for an idealized version of the subjects they focus on. However, the sad thing is that self identity image ads are not that innocent or innocuous. Advertising may be an art form, but it is an art form that always has concrete commercial objectives and goals. In a generalize context, not all self identity image ads may be unethical. However, a major balance wheel of the self identity image ads are unethical in the sense that they tend to exploit the recidivist and conservative values, notions and aspirations pertaining to sexual practice, r ace and class, to play on the innate fears, anxieties and concerns of the targeted consumers (Danesi, 2008, p. 148). They take advantage of the item that not all viewers do have the analytical insight and critical knowledge to be able to probe through the psychological manipulation they resort to. The irony is that even some of the seemingly progressive brands do resort to conservative notions of gender, race and class, to play on the emotions, fears and anxieties of the potential consumers. They rely on the power that handed-down symbols and motifs pertaining to gender, class and race do command, to psychologically coerce their target consumers. This is indeed utterly unethical, immoral and passing deplorable.Even in the current times when the traditional gender roles are undergoing much change, it is a fact that a considerable proportion of populations in both the developed and developing societies does carry patriarchal notions of gender identity and gender roles (Wolf, 2002, p. 11). Most of the times, both men and women